On September 21, 2023, Partner Len Gray was featured in Law360’s article, “Outside GC Practices Are A Potential Mid-Law Opportunity.” The article features Wiggin and Dana’s launch of it’s outside general counsel services, goldilo(x), and the potential advantages mid-sized law firms may have with expanding those services. Len said, “It’s all about communicating it to the client and the outside world. These are things that we’ve been doing and been successful at that are hard to communicate in the abstract. The idea … is to put a little bit more structure around it so we can communicate the value prop to clients, a more digestible way for them to understand what we can do for them.”

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